How We Get Your Home Market-Ready (and Sold!) Behind the Scenes of Listing with The McDonald Group
When you hire The McDonald Group, you’re not just getting a sign in the yard; you’re getting a full-service team dedicated to making sure your home hits the market with maximum impact and sells for top dollar.
Wondering how we prep homes before the “For Sale” sign goes up?
Here’s an inside look at our proven process:
First, we walk through your home—either virtually or in person—and view it through a buyer’s eyes. We identify what stands out, what needs a little love, and what will help us tell the best story about your home. Then, we create a custom preparation plan based on your timeline, budget, and goals.
Staging isn’t about making your home look pretty—it’s about making buyers feel something when they walk in. Whether we’re using your existing furniture, bringing in fresh décor, or giving vacant homes a full-stage treatment, we tailor the look to suit your home and the likely buyer.
Bonus: We understand what buyers in your specific DFW neighborhood are looking for, and we stage accordingly. Modern farmhouse in Argyle? Executive feel in Southlake? We’ve got you.
Sometimes a little goes a long way. We’ll recommend trusted vendors for:
Painting
Landscaping
Cleaning
Light handyman work
We don’t cut corners with your marketing. Once your home is camera-ready, we bring in our professional photographer and media team for:
Bright, editorial-style photos
Lifestyle video tours
Drone footage (if it helps your property shine)
Reels and stories for Instagram and Facebook
We craft a full marketing campaign for your home. That includes:
MLS and syndication across major sites (Zillow, Realtor.com, etc.)
Email blasts to our buyer network
Paid ad campaigns
Social media buzz
Homes.com Priority Listing
When your home hits the market, we make sure it shines online and in person. From the listing copy that draws people in to professional social media videos, we think about every detail.
Plus, we prep you for showing feedback, offer timelines, and what to expect once the buyers come rolling in.
We do the prep so you don’t have to stress. Our process is designed to take the guesswork out of selling—and make sure your home stands out from the competition.
If you’re thinking about selling this year, let’s talk strategy. Even if you’re a few months out, early prep pays off. We’d love to walk you through it.
Macey & Sharmy
Home@mcdonaldREgroup.com
214-233-6809
